Ica Selection

The challenge was to find new premium offerings for ICA Selection through design that demonstrates knowledge of taste and high-quality food—making ICA Selection stand out on the shelf among premium products.

With innovation as the premium driver, we want position ICA Selection as a market pioneer. In a time of mass production and visual overload, true exclusivity lies in authenticity. By embracing minimalist design and focusing on quality and heritage, ICA Selection challenges the conventional store aesthetic, with genuine products that appeal to food enthusiasts who value craftsmanship and authenticity.

ICA Selection brings creativity and innovation to the kitchen with products inspired by current trends and the restaurant industry. Acting as a bridge between professional chefs and home cooks, it introduces high-quality, authentic ingredients into Swedish homes, elevating everyday cooking.

The vision is to make globally sourced, carefully selected ingredients accessible, transforming home kitchens into spaces where tradition and innovation meet.