Our mission was to develop a narrative and visual language for The Node nightclub concept. The client's goal was to expand their community and establish The Node as an exciting destination for a younger audience, a modern space that is vibrant and full of life. Our approach led us to create The Pot.

The Pot is a nightclub located beneath the fountain at Sergels Torg, a central hub where Stockholm's diverse cultures converge. At The Pot, people gather around music, seeking an environment where various genres can be experienced, danced to, and enjoyed. The identity of The Pot captures the essence of the nightclub experience, where the crowded spaces filled with people create a sense of intimacy and energy.

This experience is conveyed through a storytelling design concept that aims to display transparency and raw reality without filters. The logo symbolizes a confined space and the way an object must adapt to accommodate others, much like a dance floor.